Call, SMS Feature to facilitate Meditation Events

Business Problem

Our client, a volunteer-based non-profit organization, required a solution to facilitate communication between teachers and attendees for their meditation events. They sought a rich user experience with features that would enable teachers to contact attendees via call and SMS. Their goal was to enhance customer engagement and productivity while gaining insights into customer behavior and event participation.

Solution

To address the client's needs, we designed and implemented a comprehensive solution leveraging Salesforce and Twilio APIs. Here's how we approached the challenge:

Evaluation of Twilio APIs: Upon analyzing the requirements, we recognized the limitations of using Salesforce AppExchange apps for this specific need. As a result, we evaluated and opted to utilize Twilio APIs, a powerful communication platform.

Lightning Web Component for User Interface: We developed a custom Lightning Web Component that provided a rich user interface for teachers to initiate calls or send SMS messages to event attendees. This component offered a seamless and intuitive user experience.

Backend Integration with Apex Callouts: Using Apex, Salesforce's programming language, we integrated the Lightning Web Component with Twilio APIs. When a teacher initiated a call or SMS, we made appropriate callouts to Twilio's APIs to enable the desired communication channel.

Error Logging for Failure Handling: To handle any potential failures during the communication process, we implemented an error log object. This allowed us to log and track any errors encountered, facilitating easier debugging and troubleshooting.

Tracking for Reporting Purposes: We incorporated functionality to track all calls and SMS messages initiated from within Salesforce. This feature provided valuable insights for reporting purposes, enabling the client to analyze customer behavior and event participation.

Challenges

While implementing the solution, we faced several challenges, primarily due to the absence of third-party tools for making calls or sending SMS messages. However, our experienced team overcame these obstacles by leveraging Twilio APIs and devising effective architecture and failure handling mechanisms.

Outcome

The implementation of the call and SMS feature had a significant impact on the client's meditation events and overall operations. Here are the outcomes achieved:

Increase in Event Booking and Revenue: By providing a direct communication channel between teachers and attendees, the solution led to an increase in event bookings. This, in turn, resulted in higher revenue for the non-profit organization.

Improved Customer Engagement: The seamless communication facilitated by the call and SMS feature enhanced customer engagement. Attendees felt more connected to the organization and its teachers, fostering a sense of community and loyalty.

Volunteer Productivity Increase: The solution streamlined the communication process, allowing teachers to efficiently reach out to attendees. This increased volunteer productivity as teachers could easily manage and communicate with a larger number of participants.

Insights on Customer Behavior and Events: By tracking calls and SMS messages, the client gained valuable insights into customer behavior and event participation. This information could be used to improve future events and tailor offerings to better meet attendee preferences.

Conclusion

The successful implementation of the call and SMS feature for facilitating meditation events demonstrated our commitment to delivering innovative solutions that enhance customer engagement and drive organizational growth. By leveraging Twilio APIs and Salesforce's flexibility, we created a seamless communication experience for the client's teachers and attendees. The positive outcomes, including increased event bookings, improved revenue, volunteer productivity, and valuable customer insights, exemplify the value we bring in leveraging technology to empower non-profit organizations and enhance their impact.